‘Inspire others to inspire themselves’: That's the mission that the genius of Euro skate legend, Pontus Alv carried when he founded Polar Skate Co. And this inspiration hasn't stopped ever since 2012, nor does it seem to stop sometime soon. Polar produces high-quality skateboard clothing alongside Polar skate decks. Their very significant clothing line has revived many 90s trends in the streetwear industry such as the infamous Big Boy jeans as well as a range of Polar Skate t-shirts, caps and Polar hoodies. Many items are designed by Pontus himself, with input from Jacob Ovgren, members of the Polar team and other collaborators. If you are fan of Polar Skate Co, please also check out its sister footwear company, Last Resort AB.